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WINE & BEER TRAINING FOR HOSPITALITY TEAMS

Raise the Bar

Give your team the wine and beer knowledge to serve with confidence.

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Practical beverage training for restaurants, bars, and wine and beer retailers. Help servers and bartenders answer guest questions, recommend drinks, and deliver a better customer experience.

WHY BEVERAGE TRAINING MATTERS

Better Knowledge. Better Service

A knowledgeable team can make all the difference in a guest's experience. Raise the Bar gives servers, bartenders, and beverage retail staff the practical wine and beer knowledge to answer questions, make recommendations, and serve with confidence.

For Your Guests

Create a better guest experience and stronger beverage conversations.

For Your Staff

Build confidence in discussing wine styles, beer varieties, food pairings, and the beverages you offer.

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For Your Profits

Help your team recognize opportunities to recommend the right beverage, support sales, and encourage guests to return.

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INSIDE RAISE THE BAR

A Stronger Foundation in wine & Beer

A wine list tells your staff what you serve. It doesn't necessarily teach them how to talk about it.


Raise the Bar is a practical online beverage training program that helps servers, bartenders, and hospitality teams build a foundation in wine and beer. Rather than simply memorizing products, employees learn the knowledge behind what they're serving.


The course covers beer and wine history, how they're made, different styles, and proper pouring techniques. With that foundation, staff can better understand guest preferences, explain beverage options, and make recommendations that feel natural rather than rehearsed.


For restaurant owners and managers, it's a way to give employees a more consistent starting point, whether they're new to hospitality or looking to strengthen their existing knowledge.

TRAINING OPTIONS

Wine & Beer Training That Fits Your Team

Explore one-time and annual training plans for restaurants, bars, and hospitality teams, with options for independent businesses and multi-restaurant properties.

Small Restaurant | One-Time

$499

499

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Up to 10 front-of-house staff

Valid for one month

Midsize Restaurant | One-Time

$899

899

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11-20 front-of-house staff

Valid for one month

Large Restaurant | One-Time

$1,299

1,299

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21-30 front-of-house staff

Valid for one month

One-Time Training

Small Restaurant | Annual Unlimited

$799

799

Every year

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Up to 10 front-of-house staff

Valid until canceled

Midsize Restaurant | Annual Unlimited

$1,299

1,299

Every year

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11-20 front-of-house staff

Valid until canceled

Large Restaurant | Annual Unlimited

$1,799

1,799

Every year

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21-30 front-of-house staff
Per location

Valid until canceled

Annual Unlimited

2-Restaurant Property | Annual

$2,500

2,500

Every year

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For resorts or multi-restaurant properties with 2 restaurants

Valid until canceled

3-Restaurant Property | Annual

$3,500

3,500

Every year

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For resorts or multi-restaurant properties with 3 restaurants

Valid until canceled

4-Restaurant Property | Annual

$4,500

4,500

Every year

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For resorts or multi-restaurant properties with 4 restaurants

Valid until canceled

Resorts & Multi-Restaurant Properties

Annual training options for hospitality groups operating multiple restaurant locations.

ENTERPRISE / CHAINS

Custom Training for Larger Organizations

Enterprise pricing is available for larger restaurant groups and chains.

Or call 305.330.2433

TESTIMONIALS

What Our Students Say

"He armed me with the knowledge and tools to passionately sell and serve it. The wine knowledge that Tom imparted stayed with me and enabled me to continue making great money, while serving fabulous bottles of wine!" 
 
- Nicole LeNoir, North Carolina

ONLINE TRAINING & CERTIFICATION

Wine & Beer Training, Made Accessible

Give your servers and bartenders a stronger foundation in wine and beer, with online training they can complete at their own pace.


Team members can access the course from a computer, tablet, or phone and receive a certificate upon successfully completing the program. It's a practical way to train new employees and build more consistent beverage knowledge across your team.

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BECOME A MEMBER

Join the A Grape Guy Community

Get access to the full event calendar, exclusive tastings, and more local recommendations across the Florida Keys.

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